Chocolat Advertisement A Healthy and Luxurious Treat Essay

Our world is getting smaller every day due to human intervention. The use of chemicals and modern technologies on our natural world is altering the cycle of life, which has serious ramifications for both the planet and our own health. Animal extinction rates are 1,000 to 10,000 times higher than the natural extinction rate. (Cincinnati Zoo) By the year 2025, 49% of the American population will suffer from a chronic illness that will cost thousands of dollars to treat. (Fight Chronic Disease) Many people, organizations and companies are doing something to help stem the tide. Endangered Species Chocolate is one such company. Through conscientiously sourcing of natural and organic ingredients, using environmentally sound manufacturing†¦show more content†¦The brown used so prominently evokes ground, the earth, and of course chocolate. The yellow has a tint of brown in it to give it a more golden hue, reminiscent of the riches needed to purchase it so long ago. The ruby red of t he cherries and the hints of sapphire blue serve to classify chocolate as a jewel of food, and treat to be savored and valued. The smooth, rich brown of the candy wrapper is representative of the finished product and visually triggers the mind to recall the feeling of smooth silkiness of rich chocolate on the palate. The natural patterned background reminds us that cacao is what chocolate is made from, and it grows on trees. It has the appearance of bark and ties in with cherries and nuts, also products of trees. The logo in the web site name, ChocolateBar.com and in the company name, Endangered Species Chocolate, includes leaves, which complete the visual imagery of trees and nature. The choice of a simple font for the advertisement keeps with the simple message of natural and organic. No fancy scripts or trendy lettering, but rather, clean simple lines. The one exception to that is the word â€Å"chocolate† in the company’s name. That font is a flourished script-like design that circles back again to the context of fancy and exclusive. The advertisement is sparse on wordy messages and keeps it simple and to the point. Chocolate has often been considered a luxury and a selfish, guilty pleasure because of its expense and the subliminal